August 15, 2025

The Heart Behind the Rebrand

Taylor Hackwell


Why I Stepped Into This New Chapter (and What It Means for You)

Hi, friend. I’m so glad you’re here.

This rebrand has been quietly blooming behind the scenes for a while now—slowly unfolding as I’ve grown, changed, and reconnected with the heart of why I do what I do. And now that it’s finally here, I wanted to share a little of the “why” behind it all.

Because this isn’t just a new logo or color palette.

It’s a love letter to what matters most—your story, your memories, your people.

A Shift Toward Soul

For years, I photographed weddings and elopements with a deep sense of purpose, but somewhere along the way, I felt like my online presence didn’t fully reflect what was happening behind the lens. The way a couple holds each other in silence. The emotion behind a glance. The way golden light wraps around a quiet moment when no one else is watching.

I wanted my brand to feel more like that.

Not just polished or pretty—but personal. Cinematic. Nostalgic. True.

What’s New (and What’s Staying the Same)

This rebrand is my way of bringing everything into alignment—how it looks, how it feels, how I show up for you. You’ll notice a more intentional design, new galleries, and a website that feels like stepping into a slow, romantic film. But underneath it all, I’m still me—Taylor (or T!), your go-to for calm guidance, natural storytelling, and honest, heartfelt photos.

What’s staying the same:

  • The deep care I put into every wedding, couple, and session
  • The way I help you plan and feel present, not pressured
  • The way your story is always the center of what I create

What’s evolved:

  • A refined client experience rooted in intention, artistry, and presence
  • A clearer brand voice that sounds like me
  • A more cinematic editing style to match the way the day felt

A Note to You

If you’re planning a wedding or elopement and want it to feel deeply you—unrushed, emotional, full of meaning—I would be honored to document it. Whether you’re saying your vows on a mountain, in your backyard, or somewhere in between, your story deserves to be remembered in a way that feels timeless and true.

This rebrand is the beginning of a new chapter. One that feels closer to the core of who I am—and closer to the kind of love stories I’m lucky enough to witness.

Thanks for being here. Truly. I can’t wait to step into this season with you.

With heart,

T

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Ready to Bring Your Story to Life?

If you’re feeling inspired and ready to capture your Idaho wedding, PNW elopement, or destination celebration, let’s connect! I’d love to hear about your day and help create romantic, cinematic images that tell your love story exactly as it felt.

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